AT&T is revolutionizing networking with the unparalleled reliability of fiber and 5G, bolstered by top-tier security ingrained within the network infrastructure, and supported by seasoned business experts.
In a groundbreaking move, AT&T Business is reuniting renowned TV icons Rainn Wilson, Jenna Fischer, Craig Robinson, Creed Bratton, Kate Flannery, and Brian Baumgartner for an innovative advertising campaign titled “Sleep with Rain.”
This campaign follows the ensemble cast as they embark on a journey to launch a distinctive sleep product conceptualized by Rainn Wilson himself, showcasing the invaluable support provided by AT&T Business and its Next Level Network.
Dubbed “Dream with Rainn,” chaos unfolds within the confines of the venture, given the colorful personalities at the helm. However, amidst the pandemonium, the unwavering support of AT&T Business’ Next Level Network shines through.
Campaign Synopsis AT&T Business collaborates with Rainn Wilson, Jenna Fischer, Craig Robinson, Creed Bratton, Kate Flannery, and Brian Baumgartner as they endeavor to establish a new enterprise and introduce an innovative product, all powered by AT&T Business.
Recognizing the multifaceted challenges faced by small business owners, often navigating high-stakes situations reliant on a dependable network, this campaign emphasizes the indispensability of the Next Level Network in such pivotal moments.
With a humorous twist courtesy of the beloved TV personalities, the campaign highlights the adaptability essential for small business ventures.
The Teaser Anticipation mounts following Rainn Wilson’s tantalizing posts on LinkedIn and Instagram, culminating in the revelation during a commercial aired on Masters Sunday – Rainn Wilson partners with AT&T Business to spearhead Dream with Rainn.
In the commercial, Rainn unveils his vision for a potentially world-changing business idea: a revolutionary sleep aid pillow infused with his comforting voice and tranquil sounds, aptly branded as “Sleep with Rain.”
Turning to his trusted former colleagues – Jenna Fischer, Craig Robinson, Brian Baumgartner, Creed Bratton, and Kate Flannery – Rainn seeks their involvement in his venture.
The Launch The commercial portrays Dream with Rainn’s leadership team gearing up for the momentous launch day. Despite varying levels of commitment among the team, everyone rallies together in preparation for the company’s inaugural launch.
Reflecting on the journey, Fischer, the social media manager, remarks, “There’s never a dull moment when we get this crew together! As the social media manager in this business, I’m beyond thankful we have AT&T Business to share the chaos with the world.”
Despite the comedic obstacles encountered along the way, Rainn’s dream materializes into reality, owing to the steadfast support of AT&T Business.
Evolution of the Campaign This iteration of the Next Level Network campaign celebrates the delightful pandemonium synonymous with the small business realm, underscoring the invaluable assistance provided by AT&T Business. Recognizing the dynamic nature of running a business, AT&T acknowledges the myriad challenges – both anticipated and unforeseen.
The full-length “Sleep with Rain” content offers an immersive glimpse into the lead-up to launch day, providing an unfiltered perspective through the lens of the social media manager.
With AT&T Business as a trusted ally, individuals can transform their entrepreneurial aspirations into tangible achievements, recognizing the fundamental truth – without rest, dreams remain elusive.
