Dongfeng Motor hosted the “DONGFENG DAYS · EUROPE” launch event in Turin, Italy, officially introducing the DONGFENG BOX to the Italian market and marking the European debut of the VOYAH COURAGE.
During the event, Mr. Ma Lei, General Manager of Dongfeng Motor Corporation’s International Business Department and Managing Director of China Dongfeng Motor Industry Imp. & Exp. Co., Ltd., delivered a speech emphasizing the brand’s core values of “Quality, Intelligence, Harmony.” He highlighted Dongfeng’s continued investment in product quality, technological innovation, network development, and market services. Mr. Ma stated, “Dongfeng will always shoulder the responsibility of building a green and beautiful home with global users, leveraging new energy technologies and collaborating with partners to achieve mutually beneficial growth.”
The DONGFENG BOX, a representative electric vehicle launched in Italy, garnered significant attention. This model combines a multi-functional configuration with a stylish design and features the first 10-in-1 electric drive in its class. With strong performance and a range of up to 430 km, it offers diverse mobility options for local consumers. Meanwhile, the VOYAH COURAGE, Dongfeng’s first global model, showcases the company’s strategic entry into the European market with a cutting-edge exterior, an intelligent cockpit for seamless human-car interaction, and the industry-first LFC system for safe and relaxed driving.
As the event’s performances concluded, the unveiling ceremony for the highly anticipated DONGFENG BOX and VOYAH COURAGE took place, allowing guests to explore the design details and technical innovations of both models. Auto Motor + Sport, a leading German automotive media outlet, expressed admiration for Dongfeng Motor and showed interest in the brand’s future expansion in Europe.
Looking ahead, Dongfeng remains committed to its “DRIVE YOUR DREAMS” mission, delivering user-focused innovation to create an enhanced mobility ecosystem for customers worldwide
