Cable MSOs Positioned for Growth with Multi-Broadband Access Strategy
Cable MSOs have a significant opportunity to innovate and expand their business through a multi-broadband access strategy that delivers differentiated offerings, quick market entry, and an exceptional customer experience. Success hinges on achieving new levels of business agility to launch personalized offers within minutes, fostering convergence across all business lines to enhance competitiveness, adopting a digital-first approach for seamless customer purchasing and support, and improving cost efficiency with lean, automated solutions that scale with growth.
Netcracker’s Broadband Experience Solutions are designed to meet these demands with pre-packaged offerings that facilitate market expansion and boost loyalty in existing segments. These solutions include:
- MVNO Cloud Solution: An all-in-one, lean solution equipped to rapidly launch and operate a successful mobile business with fully automated operations and a digital customer experience.
- Fiber Cloud Solution: Automates all business processes, from service ordering to infrastructure management, providing hyper-automation from planning to issue resolution and seamless integration with existing BSS/OSS systems.
- B2B Solution: Features sophisticated CPQ tools, user-friendly self-service portals, and partner management capabilities to accelerate customer acquisition and enhance value through a broader range of offers.
- GenAI/Data Analytics Solution: Transforms siloed data into actionable insights for AI applications, incorporating a platform to create, test, and deploy GenAI assistants tailored to the broadband market, ensuring robust security and optimal ROI.
- Digital Experience Solution: Includes intelligent agent support and intuitive digital channels for e-commerce, creating seamless omnichannel customer journeys, personalized offers through AI recommendations, and advanced customer loyalty programs.
“As competition intensifies from fiber and wireless providers, alongside shifting consumer behaviors, the U.S. broadband market is experiencing significant changes,” said Alan Breznick, Principal Analyst at Heavy Reading. “In response, cable operators are exploring ways to sustain, diversify, and grow their businesses. Netcracker’s Broadband Experience Solutions equip cable MSOs and digital media companies with the tools, along with a robust security framework, to quickly develop new growth strategies and deliver the exceptional experiences that customers expect.”
“Our cable and broadband clients face numerous market challenges, necessitating the modernization of their infrastructure, expansion into mobile and fixed-mobile convergence, and strategies to reduce churn and attract new subscribers,” said Bob Titus, CTO at Netcracker. “Our Broadband Experience Solutions empower MSOs to enter new markets swiftly, differentiate their offerings, and deliver superior customer experiences that provide a competitive advantage.”
About Netcracker Technology
Netcracker Technology, a wholly-owned subsidiary of NEC Corporation, possesses the expertise and resources to assist service providers globally in transforming their businesses to thrive in the digital economy. With over three decades of experience, Netcracker’s innovative solutions, value-driven services, and reliable delivery track record enable customers to achieve growth and success. By leveraging advancements in areas such as 5G monetization, AI, automation, and vertical industries, we help service providers meet their transformation objectives and enhance their evolution from telco to techco. To learn more,
