Digital banking solutions provider Tyfone has announced a partnership with FinGoal to help financial institutions (FIs) offer personalized products and resources to their account holders.
FinGoal’s Insight Platform transforms transaction data into detailed personas and suggests the next best actions for each account holder. This goes beyond simply categorizing transactions with logos and descriptions; FinGoal’s solution enhances conversion rates, lifetime value, and engagement across digital banking platforms. Some of Tyfone’s existing customers are already utilizing this technology, with more expected to adopt it soon.
“The better an institution knows its users, the better it can serve them,” said David Nohe, CEO of FinGoal. “Tyfone is recognized for its modern banking solutions, and this partnership provides banks and credit unions with actionable insights to enhance user engagement. Together, we will equip our clients with advanced data analytics and an improved user experience.”
Jared Kopelman, Director of Strategic Partnerships at Tyfone, added, “Today’s account holders seek more than just basic banking—they desire personalized insights and seamless experiences to aid their financial decisions. By integrating FinGoal into our platform, we’re giving our clients powerful tools for transaction cleansing, categorization, and clear merchant logos. This partnership enables financial institutions to create more intuitive and tailored experiences, helping them understand their customers better and strengthen relationships.”
Tyfone’s nFinia® Digital Banking Solution is a flexible and comprehensive platform designed for both retail and commercial customers. This modern enterprise solution empowers credit unions and financial institutions (CFIs) to deliver a robust, hyper-personalized digital banking experience, featuring over 300 financial functions. nFinia is integration-friendly, boasting a partner ecosystem that has successfully integrated with more than 160 platforms to date. The platform prioritizes security, incorporating over 20 patented authentication and payment security features while ensuring a low-friction user experience.
About FinGoal
FinGoal’s Insight Platform enhances digital banking and finance data. The company aims to be the most trusted enabler of hyper-personalized financial services. By building analytics and infrastructure that help financial institutions understand their account holders on a more human level—what they care about, what they value, and what motivates them—FinGoal transforms transaction data into highly detailed user personas, surfacing the most relevant calls to action for each individual.
