Global cloud communications company Infobip has been recognized as the top leader in RCS (Rich Communication Services) Business Messaging by leading analyst firm Juniper Research. This ranking in the 2024 RCS Business Messaging Competitor Leaderboard highlights Infobip’s superior capabilities, positioning, and enhanced capacity in the evolving RCS landscape. Juniper Research evaluates companies based on a comprehensive set of criteria, including geographical reach, strength of partnerships, RCS value-added services, key deployments, and overall innovation. Infobip stood out among 17 vendors, securing the top spot due to its broad reach in the global messaging industry and significant RCS implementations in regions identified as high-growth areas by Juniper Research.
Infobip is a pioneer in the U.S. market, becoming the first cloud communications platform to establish an active RCS platform with telecom providers. The company has already partnered with Verizon and plans to connect with additional major carriers to extend RCS capabilities across North America. This expanded carrier network positions Infobip as a critical player in the rollout and adoption of RCS in one of the world’s largest messaging markets.
Juniper Research also noted Infobip’s unique value-added services as a key differentiator. The company offers an array of solutions to support its RCS ecosystem, including conversational AI, the People Customer Data Platform (People CDP), and CPaaS X. These solutions add depth to its messaging portfolio, enhancing customer engagement and automation. Juniper further highlighted Infobip’s RCS MaaP (Messaging as a Platform) layer, which is designed to empower telecom providers with scalable RCS capabilities, reinforcing its standing as a leader in the sector. This MaaP layer, coupled with Infobip’s extensive network of relationships with mobile operators worldwide, is expected to drive substantial growth in RCS business messaging.
Silvio Kutić, CEO of Infobip, expressed enthusiasm about the future of RCS, stating, “RCS is the future of SMS, delivering a native, enhanced messaging experience on consumers’ phones. Now that Apple supports RCS, the service is universally accessible, marking a major milestone. We anticipate significant growth in both RCS users and messaging traffic in the coming years. As a pioneer in global omnichannel communication, Infobip continues to lead with innovative, customer-centered solutions, and our top ranking in Juniper’s Leaderboard is a testament to this commitment.”
Infobip’s RCS Business Messaging Solution allows mobile network operators and businesses to create immersive, rich conversational experiences directly on mobile devices. The platform integrates with advanced AI capabilities, including Google Vertex AI, enabling businesses to leverage conversational AI and smart, AI-powered chatbots within RCS. This functionality enriches customer interactions by delivering personalized, dynamic conversations at scale.
With its focus on transforming traditional SMS into an interactive, media-rich channel, Infobip is poised to drive the growth of RCS business messaging, allowing brands to provide memorable and impactful customer experiences across global markets. As RCS adoption continues to expand, Infobip remains at the forefront, helping telecom providers, enterprises, and brands harness the full potential of next-generation messaging solutions.
