SiriusXM and Ford Motor Company have announced the extension and expansion of their long-standing partnership, ensuring that new Ford and Lincoln vehicles will continue to feature in-vehicle access to SiriusXM. This multi-year deal builds on over 20 years of collaboration in delivering audio entertainment to drivers.
Starting with model year 2025, more Ford vehicles than ever before will be equipped with SiriusXM, while Lincoln will maintain its lineup-wide availability. New owners of Ford and Lincoln vehicles will receive a complimentary three-month trial of SiriusXM, providing access to a broad range of music, sports, news, and entertainment. After the trial period, users can subscribe to continue the service.
Gail Berger, Senior Vice President and General Manager of Automotive Partnerships at SiriusXM, expressed enthusiasm about the extended partnership: “We are excited to continue our innovation with Ford and introduce a new generation of drivers to SiriusXM’s extensive offerings. Whether it’s the Ford F-150 or the all-electric Mustang Mach-E, we offer a channel for every listener.”
Owners of select Ford and Lincoln vehicles will also benefit from the new Ford and Lincoln Digital Experience, which enhances SiriusXM’s functionality with:
- More Programming: Over 100 additional curated music channels and custom artist stations tailored to users’ preferences.
- Greater Personalization: Dynamic content recommendations and individualized user profiles for a customized experience.
- Improved Usability: Voice search, in-vehicle subscription management, and software updates for the SiriusXM platform.
Chet Dhruna, General Manager of Connect and Engage at Ford Motor Company, emphasized the importance of enhancing the in-vehicle experience, saying, “We are proud to extend SiriusXM’s availability across our vehicle lines, ensuring drivers can enjoy a premium entertainment experience with ease.”
SiriusXM offers hundreds of ad-free music channels, live sports events, expert commentary, and much more. For more information on SiriusXM’s programming and services, visit their website.
