Transcription and translation with ‘transcribbyAI’ from Deutsche Telekom MMS empower the DLG (German Agricultural Society) to expand its audience reach at trade fairs. This AI-driven simultaneous translation tool, developed by Deutsche Telekom’s subsidiary, captures and processes speech in real-time, translating it into over 100 languages. This not only enhances accessibility for individuals with hearing impairments but also eliminates the need for costly simultaneous translators. Powered by the latest AI language models from Microsoft Azure, the tool offers advanced speech recognition, synthesis, and translation, all while operating in compliance with GDPR on secure German servers.
DLG, a key promoter of scientific advancement in agriculture and the food industry, organizes international trade fairs and conferences on agricultural technology, crop production, livestock farming, forestry, renewable energies, and food production. To broaden its global reach, DLG sought a solution to simultaneously transcribe and translate presentations, optimizing text output for large monitors to be barrier-free and multilingual. With transcribbyAI, DLG enhances the accessibility of its events, allowing participants with hearing impairments to follow speakers without barriers, thereby gaining a competitive edge over other event organizers.
The tool proved its capabilities at ‘Agritechnica,’ DLG’s world-leading trade fair for agricultural technology, where Telekom MMS deployed the application across five stages. ‘We needed software to transcribe trade fair presentations in real-time using AI. With transcribbyAI, we achieve the right balance of quality and service. The transcribed and translated content offers added value to our audience, experts, and partners,’ says Marcus Vagt, Head of Trade Fairs & Events, DLG Service GmbH.
TranscribbyAI is user-friendly; organizers only need a computer to receive the audio stream and open the application in a browser. By connecting a microphone via a standard audio cable or playing a recorded audio file, the tool automatically detects the source language and translates it into more than 100 languages, customizable for each user. The transcription occurs in real-time, with the tool correcting punctuation and capitalization during speech pauses and filtering out inappropriate expressions. It also differentiates between speakers based on voice tone and allows flexible adjustments for the number of listeners. The text can be displayed on screens, accessed via QR codes on mobile devices, and exported for further processing. The tool is adaptable to external systems and can be customized to meet specific customer needs, including brand design adjustments.
