MINI USA and SiriusXM have announced a significant upgrade for all-new MINI models sold in the United States: SiriusXM with 360L will now come standard across the entire lineup. This marks a continuation of their partnership, with SiriusXM first becoming available across MINI’s full range in 2022. However, the introduction of SiriusXM with 360L brings an enhanced content and personalization experience to all MINI vehicles, including popular models like the MINI Countryman S ALL4, MINI JCW Countryman ALL4, and MINI Cooper S 2-door.
Powered by MINI’s pioneering 9.4” round OLED Samsung screen and cutting-edge Android-enabled operating system, SiriusXM with 360L seamlessly integrates satellite and streaming content delivery. This integration elevates the in-vehicle entertainment experience, offering drivers and passengers a richer array of content, improved discovery features, and a more personalized listening journey.
The addition of SiriusXM with 360L to MINI models introduces over 100 additional music channels tailored to suit various moods, an extensive library of on-demand content, and a dedicated live sports category for easier access to game broadcasts and sporting events. Moreover, personalized recommendations and spotlight features, along with the ability to explore related content, empower listeners to delve deeper into the programming they enjoy. Drivers can also create and enjoy custom Artist Stations, continually fine-tuned to their preferences.
Patrick McKenna, Department Head of Marketing, Product, and Strategy at MINI USA, expressed enthusiasm about integrating SiriusXM 360L as standard equipment, emphasizing MINI’s commitment to offering top-notch in-car entertainment in their latest vehicle lineup. Gail Berger, Senior Vice President and General Manager of Automotive Partnerships at SiriusXM, echoed this sentiment, highlighting the enhanced experience provided by SiriusXM with 360L on MINI’s impressive new OLED display.
In the United States, MINI customers purchasing or leasing a SiriusXM-equipped vehicle will receive a 12-month trial subscription to SiriusXM, granting access to a diverse range of content. This includes SiriusXM’s extensive lineup, as well as access to the SiriusXM app for listening outside the vehicle, on connected devices, and at home. The new SiriusXM app enhances the listening experience with exclusive video content and podcasts, ensuring subscribers can enjoy their favorite content seamlessly across various devices.
SiriusXM boasts hundreds of expertly curated, ad-free music channels spanning all genres, decades, and moods, along with premium sports coverage, news, entertainment, and comedy. With exclusive channels featuring top musicians and comprehensive sports coverage, SiriusXM delivers a tailored listening experience for every moment. Additionally, subscribers stay informed and entertained with a diverse array of content, including celebrity interviews, iconic hosts, trusted opinions, and non-stop laughs, available only on SiriusXM.
