OC Fiber Boosts Customer Lifetime Value by 30% in Just One Week with New Go-to-Market Strategy Powered by Calix

SAN JOSE, Calif.–(BUSINESS WIRE)– Calix, Inc. (NYSE: CALX) today announced that Orange County Fiber (OC Fiber) has significantly enhanced its go-to-market strategy, resulting in a 30% increase in customer lifetime value within just one week. This transformation, driven by new residential offerings, improves subscriber experiences and adds substantial value to local communities. As competition intensifies in their Indiana market, OC Fiber has deepened its collaboration with Calix to refine its strategy, leading to the successful adoption of five new tailored Wi-Fi packages.

The new packages, featuring Calix SmartLife™ managed services, offer enhanced network-level security, property protection through connected cameras, and secure community-wide Wi-Fi. The introduction of these packages led to a surge in Calix GigaSpire® Wi-Fi system upgrades, including 100 upgrades in the first 48 hours.

“Success for us comes from a deep understanding of local needs, amplified by the efficiencies of the Calix Platform,” said Matt Deaton, general manager and CEO of OC Fiber. “The resources saved with Calix allow us to support our communities more effectively. Having invested over $50 million back into southern Indiana, we’re just beginning. After discussions with Calix CEO Michael Weening, we embraced residential managed services to offer better security and protection. Partnering with Calix has been pivotal in strengthening our commitment to improving life in southern Indiana.”

Since its inception in 2018, OC Fiber has leveraged the Calix Broadband Platform to provide secure and reliable broadband in southern Indiana at minimal operational expense. As competition grew, OC Fiber expanded its residential offerings and transformed its communication approach, thanks to additional support from Calix Success. The integration with the Calix Platform allowed for rapid deployment of services and provided deep cloud insights to target subscribers effectively.

The new plans include:

  • Essential Plan: Features Calix SmartHome™ managed services, including advanced network-level cybersecurity with ProtectIQ® and community-wide Wi-Fi through Calix SmartTown®.
  • Connected Family Plan: Adds ExperienceIQ® for advanced network and parental controls.
  • Work from Home and Gamer/Streamer Plans: Include device prioritization and an Arlo Secure doorbell camera.
  • SmartHome Plan: Provides comprehensive security with indoor and outdoor Arlo cameras and enhanced outdoor Wi-Fi.

Michael Weening, president and CEO of Calix, highlighted the achievement: “In just eight months, OC Fiber has transformed their fiber business by delivering comprehensive offerings that safeguard both online experiences and physical property. Their refined go-to-market strategy resulted in an impressive increase in customer lifetime value, enabling further community investment. This cooperative is truly embodying its values.”

Explore how Calix helps broadband service providers like OC Fiber revolutionize their go-to-market strategies, captivate subscribers, and drive community value.

About Calix

Calix, Inc. (NYSE: CALX) is a platform, cloud, and managed services company that empowers broadband service providers to streamline operations, engage subscribers, and innovate for consumer, business, and municipal needs. Calix’s end-to-end platform and managed services democratize data usage, enabling efficient operations and exceptional subscriber experiences. For more information, visit www.calix.com.

Forward-Looking Statements

This press release contains forward-looking statements based on current expectations and inherently uncertain information. Calix assumes no obligation to update any forward-looking statements, and actual results may differ based on risks and uncertainties. For more details, refer to Calix’s SEC filings available at www.sec.gov.

Calix and the Calix logo are trademarks of Calix and/or its affiliates. Third-party trademarks mentioned are the property of their respective owners.SAN JOSE, Calif.–(BUSINESS WIRE)– Calix, Inc. (NYSE: CALX) today announced that Orange County Fiber (OC Fiber) has significantly enhanced its go-to-market strategy, resulting in a 30% increase in customer lifetime value within just one week. This transformation, driven by new residential offerings, improves subscriber experiences and adds substantial value to local communities. As competition intensifies in their Indiana market, OC Fiber has deepened its collaboration with Calix to refine its strategy, leading to the successful adoption of five new tailored Wi-Fi packages.

The new packages, featuring Calix SmartLife™ managed services, offer enhanced network-level security, property protection through connected cameras, and secure community-wide Wi-Fi. The introduction of these packages led to a surge in Calix GigaSpire® Wi-Fi system upgrades, including 100 upgrades in the first 48 hours.

“Success for us comes from a deep understanding of local needs, amplified by the efficiencies of the Calix Platform,” said Matt Deaton, general manager and CEO of OC Fiber. “The resources saved with Calix allow us to support our communities more effectively. Having invested over $50 million back into southern Indiana, we’re just beginning. After discussions with Calix CEO Michael Weening, we embraced residential managed services to offer better security and protection. Partnering with Calix has been pivotal in strengthening our commitment to improving life in southern Indiana.”

Since its inception in 2018, OC Fiber has leveraged the Calix Broadband Platform to provide secure and reliable broadband in southern Indiana at minimal operational expense. As competition grew, OC Fiber expanded its residential offerings and transformed its communication approach, thanks to additional support from Calix Success. The integration with the Calix Platform allowed for rapid deployment of services and provided deep cloud insights to target subscribers effectively.

The new plans include:

  • Essential Plan: Features Calix SmartHome™ managed services, including advanced network-level cybersecurity with ProtectIQ® and community-wide Wi-Fi through Calix SmartTown®.
  • Connected Family Plan: Adds ExperienceIQ® for advanced network and parental controls.
  • Work from Home and Gamer/Streamer Plans: Include device prioritization and an Arlo Secure doorbell camera.
  • SmartHome Plan: Provides comprehensive security with indoor and outdoor Arlo cameras and enhanced outdoor Wi-Fi.

Michael Weening, president and CEO of Calix, highlighted the achievement: “In just eight months, OC Fiber has transformed their fiber business by delivering comprehensive offerings that safeguard both online experiences and physical property. Their refined go-to-market strategy resulted in an impressive increase in customer lifetime value, enabling further community investment. This cooperative is truly embodying its values.”

Explore how Calix helps broadband service providers like OC Fiber revolutionize their go-to-market strategies, captivate subscribers

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