PARATO.ch: Empowering Swiss SMEs with Digitalisation Solutions
Digitalisation is a common challenge for many SMEs, with over half reporting a lack of IT knowledge, particularly in the crucial area of IT security. PARATO.ch is designed to address this gap, offering SMEs a standardised approach and proven solutions that make digitalisation faster, more affordable, and accessible for businesses of any size.
A Digital Partnership for SMEs
PARATO.ch is a digital marketplace connecting SMEs with experienced local digitalisation experts who understand their unique challenges. These IT professionals provide essential services like network access, modern workplace solutions, and marketing tools to drive sustainable growth. Through expert digitalisation consulting, planning, and implementation, they ensure secure and seamless operations. Launching with eight platform partners, PARATO.ch is currently focused on German-speaking Switzerland, with plans to expand its network.
Powered by SwissDigiNet and Swisscom
PARATO.ch is a joint venture between SwissDigiNet and Swisscom, led by CEO Markus Mühlemann. This platform fills a market gap by addressing the specific digitalisation needs of Swiss SMEs. As Mühlemann explains, “There is strong demand for harmonised digital solutions in Switzerland. Many SMEs are playing catch-up and need support, and Parato AG provides a reliable platform for this.” Swisscom’s Urs Lehner adds, “We are committed to shaping Switzerland’s digital future and supporting local IT with PARATO.ch.”
Parato AG, 51% owned by Swisscom, will operate independently while maintaining Swisscom’s existing partnerships with SME IT providers.
