Spectrum made a triumphant return to the Super Bowl this year, marking its first appearance since 2018. The highlight of the comeback was a clever and humorous commercial titled “Holes,” shedding light on the common struggles with the inconsistent coverage offered by cellphone home internet providers. The ad showcased a scenario where a family, in an attempt to boost their internet signal, comically smashes a hole in their living room wall. Dad nonchalantly remarks, “Turns out the walls were getting in the way.”
While the notion of knocking holes in walls for better internet may seem amusing, the advertisement effectively underscored the limitations faced by users of cellphone home internet. In stark contrast, Spectrum Internet emerged as the undisputed champion, providing round-the-clock reliability, enhanced security, and significantly faster speeds. The commercial humorously juxtaposed the absurd wall-smashing antics with Spectrum’s commitment to delivering a superior internet experience, emphasizing savings of hundreds of dollars annually compared to the competition.
Crafted by the creative minds at Something Different, the 30-second commercial debuted in over two dozen Spectrum markets during Super Bowl LVIII, captivating audiences in cities such as New York, Dallas, Los Angeles, and Kansas City – coinciding with the thrilling matchup between the Kansas City Chiefs and the San Francisco 49ers.
Spectrum Internet lives up to the hype with speeds reaching up to 1 Gbps across all regions of operation, seamlessly transcending physical barriers like walls. The Federal Communications Commission’s 2023 Measuring Broadband America Fixed Broadband Report attested to Spectrum’s exceptional performance, with actual download and upload speeds surpassing advertised rates across all tiers. The report highlighted Spectrum’s consistency during peak weeknight usage between 7 p.m. and 11 p.m., setting it apart from cellphone internet providers, which struggled to maintain speeds above the FCC’s minimum broadband threshold of 25 Mbps during the same peak hours.
For more details on Spectrum Internet and its exceptional performance, interested users can find additional information at www.spectrum.com/internet. Spectrum’s commitment to delivering reliable speeds is backed by its analysis of Ookla® Speedtest Intelligence® data during Q4 2023, emphasizing the Consistency Score™ comparisons and median speeds delivered. The acknowledgment of Ookla trademarks underlines Spectrum’s dedication to transparency and performance excellence, with permission granted for their use in promoting Spectrum’s internet services.
