Sprinklr (NYSE: CXM), the leading unified customer experience management (Unified-CXM) platform for modern enterprises, has appointed Rory Read as its new President, Chief Executive Officer, and member of the Board of Directors, effective November 5, 2024. This marks a significant leadership transition as Ragy Thomas, Sprinklr’s founder, moves from his Co-CEO role to an advisory position while continuing as Chairman of the Board. Trac Pham, previously Co-CEO and Board Director, will also step into an advisory role.
Rory Read joins Sprinklr with extensive experience leading major technology brands, including Dell, Boomi, and IBM, and recently served as CEO and President of Vonage, overseeing its acquisition by Ericsson in 2022. Known for his transformative leadership, Mr. Read is expected to propel Sprinklr’s next phase of growth, leveraging his expertise in scaling businesses and unifying teams around a shared strategic vision. During his tenure at Dell, he played a pivotal role in the integration of Dell and EMC, creating what was then the world’s largest privately-controlled tech company.
“Rory is a seasoned leader with deep experience in driving growth and innovation in the tech and SaaS industries,” said Ragy Thomas, Sprinklr’s Founder, Advisor to the CEO, and Chairman. “Over recent months, Trac and I have partnered to ensure a seamless transition and identify a leader capable of taking Sprinklr to the next level. Rory’s success in guiding teams and delivering sustainable value aligns perfectly with our mission. Under his leadership, we believe Sprinklr is uniquely positioned to empower customers in their own transformations, delivering unparalleled value through our AI-powered CXM platform.”
Thomas also expressed gratitude for Trac Pham’s contributions, noting his strategic leadership in establishing a strong foundation for Sprinklr’s next phase. “Trac has been an exceptional partner, offering invaluable insights and guidance. His work has set the stage for Rory to build on, ensuring Sprinklr’s readiness for scalable growth.”
Mr. Read, excited about his new role, stated, “It’s an honor to lead Sprinklr into its next phase. Sprinklr stands out for its innovative technology, exceptional customer and partner base, and its passionate, global team. I believe in the transformative potential of our AI-powered platform and look forward to working alongside Ragy, the Board, and the entire team to drive value creation and establish Sprinklr as a leader in enterprise software.”
Rory Read’s appointment signals a new era for Sprinklr, one marked by a sharpened focus on growth and value delivery. With a powerful, AI-driven platform designed to enhance customer experience management, Sprinklr is poised to strengthen its position in the industry under Read’s visionary leadership.
About Rory P. Read
Rory P. Read most recently served as Chief Executive Officer of Vonage Holdings Corp. from July 2020 until March 2024. While there, he was responsible for building an industry leading communications platform leveraging powerful CPaaS, CCaaS, and UCaaS technology to help its customers win. In July 2022, he was also named Senior Vice President of Ericsson and head of its Business Area Global Communications Platform following Ericsson’s acquisition of Vonage for $6.2 billion.
Previously, from April 2015 to June 2020, Mr. Read served as Chief Operating Executive of Dell Technologies, an innovative technology provider, where his executive leadership strength and operational expertise were key to driving transformative change and execution excellence. From October 2015 to May 2018, Mr. Read served as Chief Integration Officer at Dell, where he played a lead role in the largest tech merger in history— the $67 billion merger of Dell and EMC in 2016.
From April 2018 to June 2020, Mr. Read also served as President and CEO of Virtustream, a Dell Technologies business, where he oversaw the strategic direction of the Company and was responsible for extending Virtustream’s market leadership position as a trusted, enterprise-class cloud service and software partner for mission critical workloads. In addition, Mr. Read served as Executive Vice President of SaaS integration platform leader Dell Boomi from February 2016 to June 2020, helping drive rapid growth and market share gains in this critical integration platform segment.
Before joining Dell, Mr. Read served as Chief Executive Officer, President and a member of the Board of Directors of Advanced Micro Devices, Inc. (“AMD”) from August 2011 to October 2014. During his tenure, he diversified the company’s portfolio to produce $2 billion in revenue from new businesses, initiated the next-generation Zen chip architecture and restructured AMD’s debt profile, returning the company to profitability.
