stc Group, a leading force in digital transformation, has entered into a strategic partnership with New Murabba, a PIF Company, to facilitate the integration of advanced communication and information technologies within the New Murabba project. This collaboration aims to harness stc Group’s wide array of innovative digital solutions to support the development of this transformative urban initiative.
Through this partnership, stc Group seeks to advance digital and technological transformation across major projects in the Kingdom, particularly in the real estate sector, by providing cutting-edge digital infrastructure and services.
Eng. Olayan Alwetaid, CEO of stc Group, emphasized the significance of the agreement, stating: “This partnership underscores stc Group’s robust digital ecosystem and our commitment to leading digital transformation in support of national development. New Murabba is a major national initiative, and we are proud to contribute by offering the latest in digital technologies.”
Michael Dyke, CEO of New Murabba, added: “Our collaboration with stc Group will establish New Murabba as a model of urban innovation and sustainability, enhancing the quality of life for residents and serving as a global example of modern urban development.”
The partnership will focus on utilizing stc Group’s advanced technological solutions, including the Internet of Things (IoT), artificial intelligence, cloud services, and cybersecurity, to enhance innovation and improve quality of life in alignment with the Kingdom’s national objectives. These solutions will play a pivotal role in transforming New Murabba into a smart, future-focused urban hub.
At the heart of the New Murabba project is the Mukaab, an architectural marvel standing 400 meters tall, wide, and long, set to become one of the largest urban structures in the world. The project will seamlessly blend technology with sustainability, elevating Riyadh into a modern, globally significant metropolis.
This partnership not only reaffirms stc Group’s commitment to advancing the real estate and tourism sectors but also supports the Kingdom’s broader goals of sustainable development, contributing to the growth of the national economy and the overall well-being of Saudi society.
