T-Mobile Unveils ‘Your Name, Our Wireless’ Solution for Custom MVNO Services Today, T-Mobile (NASDAQ: TMUS) launched ‘Your Name, Our Wireless,’ an innovative solution designed to simplify the process for traditional and non-traditional Mobile Virtual Network Operators (MVNOs) to create and manage their own custom wireless services on America’s largest and most awarded 5G network. This end-to-end managed solution streamlines backend setup and daily operations, allowing companies to focus on enhancing customer engagement and generating new revenue opportunities.
‘Your Name, Our Wireless’ is tailored for emerging MVNOs and leading consumer brands across various segments, including retail, membership services, consumer electronics, financial services, lifestyle, and entertainment. These businesses already have a strong connection with their customers and are well-positioned to offer exclusive services and content tailored to their preferences.
T-Mobile’s new solution provides the network expertise, customer focus, and innovation necessary to support these brands in launching and operating a new wireless service. Companies can leverage their existing loyalty programs and member benefits to reward their customers further. For example, T-Mobile is collaborating with 11-time Grammy nominee and music industry titan RoccStar to launch Roccstar Wireless, offering exclusive content, privileged access, and exciting giveaways for fans. ‘Your Name, Our Wireless’ is the perfect platform to realize Roccstar Wireless’ celebrity-endorsed vision.
“We recognized that the journey to become an MVNO can be complex, involving agreements with multiple suppliers and prolonged time-to-market,” said Daniel Thygesen, Senior Vice President of T-Mobile Wholesale. “Our Un-carrier philosophy is centered on making customers happy. ‘Your Name, Our Wireless’ is set to revolutionize the mobile network ecosystem, enabling any company to simplify and accelerate their custom wireless services.”
‘Your Name, Our Wireless’ Offers:
- Comprehensive Support: Resources needed to launch and operate a branded wireless service, from backend setup to customer support, including a website and mobile app, SIM fulfillment, billing, payment, and customer care.
- Scalability: Trusted, highly secure services designed to scale, allowing companies to diversify their operations confidently.
- Flexibility: Tailored solutions to meet unique business needs.
- Speed and Reliability: Powered by the most awarded 5G network in America.
T-Mobile has been providing wireless services to MVNOs for over 20 years and is dedicated to delivering transformative solutions. As a market leader in the MVNO space, T-Mobile powers more than 200 MVNO brands and continues to expand its portfolio in a rapidly evolving and competitive marketplace.
To learn more about ‘Your Name, Our Wireless,’ visit wholesale.t-mobile.com/ynow.
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