Today, T-Mobile (NASDAQ: TMUS) has introduced an innovative solution called Your Name, Our Wireless, designed to revolutionize the launch and operation of custom wireless services by Mobile Virtual Network Operators (MVNOs). This groundbreaking offering simplifies the setup and daily management of backend operations, allowing companies to focus on enhancing customer engagement and driving new revenue streams.
Your Name, Our Wireless caters specifically to emerging MVNOs and prominent consumer brands across various sectors such as retail, membership services, consumer electronics, financial services, lifestyle, and entertainment. These brands already have strong customer connections and are well-positioned to provide exclusive services and content tailored to their customer bases.
With T-Mobile’s extensive network expertise and customer-centric approach, Your Name, Our Wireless supports popular brands in delivering high-quality wireless services. This solution enables companies to leverage their existing loyalty programs and member benefits to further enhance customer satisfaction. For example, T-Mobile is partnering with renowned music industry figure RoccStar to launch Roccstar Wireless, which promises exclusive content, privileged access, and exciting giveaways for fans.
Daniel Thygesen, Senior Vice President of T-Mobile Wholesale, emphasized the complexities companies face when becoming an MVNO and highlighted T-Mobile’s commitment to simplifying this process. “Your Name, Our Wireless is set to transform the mobile network ecosystem, enabling any company to simplify and accelerate their custom wireless services,” said Thygesen.
Your Name, Our Wireless offers:
- Comprehensive Support: Includes backend setup, customer support, website and mobile app development, SIM fulfillment, billing, payment processing, and customer care.
- Scalability: Provides secure and trusted services designed to scale, empowering companies to expand their operations confidently.
- Flexibility: Customizable to meet diverse business needs and requirements.
- Speed and Reliability: Powered by America’s largest and most acclaimed 5G network.
T-Mobile has a longstanding history of providing wireless services to MVNOs and supports over 200 MVNO brands. As a leader in the MVNO space, T-Mobile continues to innovate and expand its portfolio in response to the dynamic and competitive marketplace
