Bharti Airtel, in collaboration with Google Cloud, has embarked on a long-term partnership to provide advanced cloud solutions to businesses across India. This strategic alliance aims to expedite cloud adoption and modernization for Airtel’s extensive customer base, comprising over 2,000 large enterprises and a million emerging businesses. By leveraging Google Cloud’s cutting-edge offerings, Airtel intends to cater to the burgeoning Indian public cloud services market, projected to reach $17.8 billion by 2027, according to IDC.
The collaboration capitalizes on the respective strengths of both companies, combining Airtel’s robust connectivity infrastructure with Google Cloud’s AI technology. This synergy will pave the way for the development of industry-leading AI/ML solutions tailored to Airtel’s vast data reservoir. These innovative solutions encompass geospatial analytics, empowering businesses with advanced location intelligence for trend analysis, predictive modeling, market evaluation, risk mitigation, and asset monitoring. Additionally, voice analytics solutions will enhance conversational applications across various languages, while marketing technology solutions promise to optimize consumer insights, audience segmentation, and content creation, thereby reducing costs.
Airtel has further fortified its portfolio with an end-to-end IoT solution designed specifically for the utility sector. This comprehensive offering integrates connectivity, Google Cloud services, and application software, streamlining deployment processes for enhanced efficiency and seamless operations.
To bolster its cloud solutions business, Airtel has established a state-of-the-art managed services center in Pune, housing over 300 experts trained to champion Google Cloud services and develop innovative tech solutions.
Gopal Vittal, MD & CEO of Bharti Airtel, expressed optimism about the transformative potential of cloud and AI solutions in India’s digital evolution. He emphasized the partnership’s commitment to delivering secure and scalable cloud solutions tailored to government, enterprise, and emerging business needs. Additionally, Vittal highlighted the collaborative efforts to accelerate the deployment of advanced AI technologies, addressing key challenges and unlocking new opportunities.
Thomas Kurian, CEO of Google Cloud, echoed Vittal’s sentiments, emphasizing the partnership’s significance in driving cloud and AI adoption across India. Kurian underscored the shared objective of developing transformative solutions to enhance Airtel’s customer experiences and operational efficiency.
Airtel plans to leverage Google Cloud’s gen AI capabilities to revolutionize customer interactions across its mobile, broadband, and digital TV offerings. Furthermore, these capabilities will extend to Airtel’s B2B clientele, both domestically and internationally, fostering innovation and driving business growth.
