Elliptic Labs Secures Expansion License Agreement with Leading Smartphone Giant Transsion


Elliptic Labs, a leading global AI software company and pioneer in AI Virtual Smart Sensors™, has inked a significant new license agreement with Transsion, one of the top five smartphone manufacturers worldwide. This collaboration will see Elliptic Labs’ cutting-edge AI Virtual Proximity Sensor™, INNER BEAUTY®, integrated into future smartphone releases by Transsion.

Commenting on the partnership, Laila Danielsen, CEO of Elliptic Labs, expressed her enthusiasm, stating, “It was exciting to meet with our customer Transsion at MWC in Barcelona, where we’ve just signed an expansion contract for more smartphones.” She further added, “Transsion, ranked as the fifth-largest smartphone OEM in the world, has chosen Elliptic Labs’ AI Virtual Smart Sensor Platform™ to make more of their smartphones greener, smarter, and more human-friendly. We are delighted with their choice.”

INNER BEAUTY is a registered trademark of Elliptic Labs.

The AI Virtual Smart Sensor, AI Virtual Proximity Sensor, and AI Virtual Smart Sensor Platform are trademarks of Elliptic Labs.

Elliptic Labs’ AI Virtual Proximity Sensor, INNER BEAUTY, is designed to detect when a user brings their phone close to their ear during a call, enabling the device to deactivate its display and touch functionality. This prevents unintended actions, such as hanging up or dialing numbers, while conserving battery life by turning off the screen.

While proximity detection is a fundamental feature in smartphones, Elliptic Labs’ AI Virtual Proximity Sensor stands out as a software-only solution, eliminating the need for dedicated hardware sensors. This not only reduces device costs but also mitigates sourcing risks.

Established in 2006 as a research spin-off from Norway’s Oslo University, Elliptic Labs is a global enterprise catering to the smartphone, laptop, IoT, and automotive sectors. Leveraging patented software incorporating AI, ultrasound, and sensor fusion, the company delivers intuitive 3D gesture recognition, proximity sensing, presence detection, and more. Its scalable AI Virtual Smart Sensor Platform deploys software-only sensors that are sustainable and user-friendly, already installed in hundreds of millions of devices worldwide. Elliptic Labs is distinguished as the sole software company deploying AI software, ultrasound, and sensor fusion detection capabilities at scale. The company was listed on the Oslo Børs main exchange in March 2022.

Headquartered in Norway, Elliptic Labs maintains a global presence with offices in the USA, China, South Korea, Taiwan, and Japan. Its technology and intellectual property are developed in Norway and are solely owned by the company.

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