PLDT Home Leads Market, Expands Internet Innovation in PH

PLDT Home, the premier home broadband division of PLDT Inc., maintains its position as the leader in the Philippines’ broadband market, surpassing competitors and enhancing customer satisfaction through the introduction of cutting-edge products.

Jeremiah de la Cruz, Senior Vice President and Head of Consumer Business – Home at PLDT, affirmed the company’s commitment to enhancing customer experiences by offering top-notch broadband connections and innovative services tailored to Filipino families. Leveraging a range of technologies and customized packages, PLDT aims to ensure connectivity reaches every household.

In 2023, PLDT Home accounted for over half of the industry’s fiber-only revenues, totaling ₱53.0 billion, marking a remarkable 9 percent year-on-year revenue growth. The company plans to expand its fiber network this year, extending coverage to more households and communities nationwide, particularly in greenfield areas.

With 3.2 million fiber customers as of end-2023, PLDT Home maintains its dominance in the market, capturing 50 percent of the total fiber-to-the-home industry customers. Since 2021, the company has steadily increased its share of industry revenues, reaching 50.6% by the end of 2023. Notably, in 2023, PLDT Home drove 68% of the industry’s revenue growth, positioning itself as a key driver of progress in the Philippine telco sector.

PLDT Home boasts an industry-leading average revenue per user (ARPU) of P1,493, representing an 11% increase compared to the previous year. Additionally, the company achieves superior churn rates at 1.8%, outperforming the industry average of 2%. With 59 percent of its ports utilized, PLDT Home continues to expand its network while optimizing resources to deliver exceptional customer service.

In a bid to enhance customer care, PLDT Home adopts a proactive approach to address complaints, reducing repair and follow-up calls and ensuring a seamless experience for subscribers.

Innovation remains at the forefront of PLDT Home’s strategy to propel Philippine internet connectivity forward. Following the successful introduction of Gigabit Fiber plans, offering ultra-fast speeds of up to 10Gbps, the company unveils its groundbreaking Always On service. This pioneering broadband offering ensures uninterrupted connectivity, leveraging PLDT’s robust fixed infrastructure and Smart’s wireless network to deliver seamless, high-speed internet access round the clock.

“We aim to empower our customers with unparalleled digital experiences and home connectivity,” remarked Jeremiah de la Cruz, emphasizing PLDT Home’s commitment to advancing connectivity technologies.

As part of PLDT’s sustainability efforts, PLDT Home implements various initiatives to promote responsible business practices and foster digital and sustainable lifestyles among customers. The company supports initiatives to bridge the digital divide, promote digital skilling, and enhance child safety online. Moreover, through its Be Kind. Recycle. program, PLDT Home promotes e-waste recycling, encouraging Filipino households to dispose of electronic waste responsibly.

Melissa Vergel de Dios, PLDT’s First Vice President, Chief Sustainability Officer, and Head of Investor Relations, reiterated the company’s dedication to driving positive impacts through sustainable practices, aligning with the United Nations Sustainable Development Goals.

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