US cellular is launching a customer engagement solution for its business and government clients, powered by the global communications platform Infobip. Utilizing the Infobip CPaaS X (Communications Platform as a Service) platform, this solution enables customers to create personalized, omnichannel messaging campaigns.
With a simple visual interface, businesses can easily design and deploy personalized campaigns to deliver the right message to the right person at the right time. Commonly used channels include SMS, RCS, MMS, voice, email, mobile push and in-app messages, and WhatsApp. The solution also integrates with popular CRM systems, marketing automation tools, and other third-party software, helping businesses streamline their workflows and operations.
“This solution will help our business and government customers affordably upgrade their messaging capabilities, better target their audience, and achieve higher open and conversion rates,” said Kim Kerr, senior vice president of enterprise sales and operations for UScellular.
The benefits of the customer engagement solution extend across several key industry segments, including:
- Healthcare: Enhances patient engagement, remote patient monitoring, and claims processing.
- Utilities: Provides outage alerts, meter reading, and payment reminders.
- Government: Supports citizen engagement, social services, and tax collection.
- Retail: Tracks marketing engagement, mobile shopping, and shipping notifications.
“Our automated C PaaS X onboarding and number provisioning allows US cellular customers to get operational and send messages faster than they thought possible,” said Marcelo Frizzo, Vice President of Telecom Strategy and Partnerships at Info bi p.
In 2023, Info bi p was recognized as a leader in the C PaaS market by analyst firm Gartner for its overall completeness of vision and ability to execute. Info bi p’s C PaaS X, developed with and for the platforms, is an evolution of the standard C PaaS model, simplifying cross-channel communications using Info bi p’s delivery infrastructure. It offers industry-leading integration, automation, security, and scalability.
