AT&T Celebrates 30th Anniversary of 2024 ESSENCE Festival of Culture™ with Iconic Entertainment

What’s the news?

AT&T* is headed to New Orleans, LA to celebrate Black culture and community at this year’s ESSENCE Festival of Culture from July 4 – 7. For the festival’s landmark 30th anniversary, AT&T will create meaningful experiences through music, mentorship, panel discussions, and immersive activations.

The AT&T Dream in Black connected stage, located within the Ernest N. Morial Convention Center, will feature a robust lineup of performances throughout the festival weekend that will take attendees through the music that has shaped the last three decades of Black artistry. Mýa, Jadakiss and Jeremih will headlinethe AT&T Dream in Black connected stage with emerging artist Arin Ray also taking the stage.

AT&T will show its appreciation to the New Orleans community with special event NOLA: A Love Letter presented by AT&T Dream In Black, a midday celebration featuring local culinary artists and a performance from New Orleans native, Ambré,on Thursday, July 4 at Gallier Hall.

What are people saying?

“I’m looking forward to headlining the AT&T Dream in Black connected stage as we gear up to celebrate thirty years of ESSENCE Festival,” said Mýa, singer and songwriter. “I know I’ll cherish this performance because it gives me the opportunity to connect with my fans and take them through my journey as an artist as we reflect on the last three decades of art and culture within the Black community.”

“I always look to honor and celebrate Black culture through my music, which is why I’m excited to headline the AT&T Dream in Black connected stage at ESSENCE Festival,” said Jeremih, R&B artist. “Connecting with my fans while they experience the culture and community that is ESSENCE marks a significant moment for me.”

“I’m excited to join ESSENCE once again at the AT&T Dream in Black connected stage,” said Jadakiss, hip hop artist. “The city’s got the vibe, the soul, and the stories of Black culture all around us. It’s about celebrating where we’ve come from and where we’re headed. This performance is a shout-out to our roots, a celebration of our strength, and a step toward community and connection.”

Why is matters?

At AT&T, our purpose is to build a vibrant and sustainable business that connects ALL people to greater possibility. We believe that inclusivity fuels creativity, drives innovation, and strengthens our connection to the communities we serve. As a Major Partner of Essence Festival of Culture 2024, AT&Twill create connections that empower Black culture, community and storytelling. Fusing together the evolution of technology and Essence Festival’s 30-year impact, the weekend-long AT&T Dream in Black experience will be rooted in culture, artistry and inspiration.

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