T-Mobile US Inc. (NASDAQ: TMUS) has officially sealed the deal! Today marks the completion of its acquisition of Ka’ena Corporation, a move that encompasses the incorporation of direct-to-consumer (D2C) prepaid wireless brands like Mint Mobile, internationally-focused value brand Ultra Mobile, and wholesale wireless solutions provider Plum. To celebrate this milestone, T-Mobile is extending a warm welcome to Mint and Ultra customers, offering them exciting perks and new opportunities as part of the T-Mobile family.
This acquisition solidifies Mint and Ultra’s connection to T-Mobile’s cutting-edge 5G network for the foreseeable future, empowering them to leverage T-Mobile’s vast resources and customer base to expand their reach and enhance their offerings for prepaid customers nationwide. T-Mobile is also eager to harness the innovative marketing strategies that have propelled Mint to success in the D2C realm, ensuring that these beloved brands continue to thrive under its umbrella.
Mike Katz, President of Marketing, Strategy, and Products at T-Mobile, expressed his enthusiasm for the partnership, emphasizing the synergies between T-Mobile and its newly acquired brands. He highlighted the commitment to preserving Mint and Ultra’s distinct identities and customer-centric approach while exploring opportunities for mutual growth and collaboration.
Looking ahead, the leadership team from Ka’ena, including Mint founders David Glickman and Rizwan Kassim, will join T-Mobile, bringing their expertise and vision to drive the continued success of these brands. Mint and Ultra will maintain their autonomy while aligning closely with T-Mobile’s overarching brand and objectives, akin to T-Mobile’s previous successful integration of MetroPCS.
David Glickman, Founder and CEO of Mint, Ultra, and Plum, emphasized the shared commitment to customer satisfaction and value that defines the partnership with T-Mobile. He expressed confidence in the potential for further innovation and customer benefits in the wake of the acquisition.
Ryan Reynolds, known for his creative involvement with Mint, shared his pride in the brand’s achievements and expressed optimism about the collaboration with T-Mobile to propel Mint’s growth even further.
In addition to these exciting developments, T-Mobile is rolling out enhanced benefits for Mint and Ultra customers, including continued access to affordable plans, enhanced scam protection, and complimentary roaming services in Canada and Mexico. These perks underscore T-Mobile’s dedication to delivering exceptional value and experiences to its expanded customer base.
As the partnership evolves, T-Mobile remains committed to enhancing the Mint and Ultra customer experience, leveraging its industry-leading 5G network to unlock new opportunities and innovations for its valued customers.
