Comcast NBCU Celebrates AAPI Heritage Month

Throughout the year, Comcast NBCUniversal remains steadfast in its dedication to showcasing the profound influence on culture and society made by Asian American, Native Hawaiian, and Pacific Islander (AANHPI) communities. As May arrives, we seize the opportunity to further amplify AANHPI narratives both on-screen and beyond, celebrating the rich tapestry of the Asian diaspora and highlighting its groundbreaking contributions to media, entrepreneurship, digital equity, education, and more.


Xfinity TV subscribers gain access to a diverse array of high-quality Asian and Asian American entertainment conveniently curated in one destination via Xfinity On Demand. This year’s editorial theme, “Ascend,” symbolizes and honors the AANHPI community’s ongoing journey towards progress and increased representation both on and off screen. The curated selection features critically acclaimed and award-winning shows and films that showcase Asian talent and narratives.

Esteemed guest editors such as Lee Sung Jin, director of the popular series BEEF, along with Sarayu Blue, Malia Pyles, and Gordon Cormier, offer their expert curation of must-watch recommendations. Additionally, this year’s collection includes contributions from esteemed impact partners such as Asian Americans Advancing Justice – AAJC, Asian Pacific American Institute for Congressional Studies (APAICS), Asian & Pacific Islander American Vote (APIAVote), Japanese American Citizens League (JACL), and recommendations from Comcast’s Asian Pacific Americans Employee Resource Group.

For the fourth consecutive year, Comcast collaborates with Gold House, a nonprofit collective dedicated to authentic multicultural representation, to provide exclusive AANHPI movie and TV recommendations and unveil the prestigious Gold House A100 List, recognizing impactful cultural leaders and changemakers. Furthermore, in partnership with the Center for Asian American Media (CAAM), seven independent AANHPI films are presented through CAAMFest.

“We are excited to join forces with Gold House, the Center for Asian American Media (CAAM), and our impact partners to celebrate AANHPI Heritage Month by offering our customers an unprecedented collection of curated content,” said Caroline Kim, Senior Director, Multicultural Video & Entertainment, Xfinity Consumer Services.

As one of the nation’s foremost distributors of multicultural programming, Comcast is committed to celebrating the AANHPI community year-round, with a particular focus during this culturally significant time of year. Customers can explore new networks such as AsianCrush and RetroCrush, and personalize their viewing experience with the new Themes feature on X1.

To complement the AANHPI Heritage Month entertainment collection, the week of April 29th will feature Hi-YAH! and KOCOWA as part of “Free this Week,” a program unlocking a selection of free content each week from top streaming services and premium networks.

Throughout the year, Xfinity TV customers can easily access the AANHPI collection by simply using voice commands. The collection is available across Xfinity X1, Xfinity Stream, Xfinity Flex, and Xumo Stream Box.

Comcast Newsmakers

In May, Comcast Newsmakers will spotlight champions of AANHPI communities through new interviews focusing on efforts to enhance access to post-secondary education and expand leadership opportunities for AANHPI women. Featured guests include Noël Harmon of APIA Scholars and Sue Ann Hong of the Center for Asian Pacific American Women (CAPAW).


NBCUniversal’s “AANHPI Amplified” campaign is dedicated to showcasing the influential voices within Asian American Pacific Islander communities. Throughout May, NBCUniversal will feature events and programming across its portfolio of brands to celebrate the cultures, resilience, and significant contributions of the AANHPI community.

Digital Equity & Social Impact

Comcast is committed to advancing digital equity for all through Project UP, including initiatives targeted at AANHPI communities. Partnerships with local nonprofits like Boston Chinatown Neighborhood Center, the Association of Chinese Americans in the Heartland Region, and Southeast Asian Mutual Assistance Associations Coalition in Philadelphia aim to increase digital literacy and provide career development resources. Nationally, collaborations with Asian Americans Advancing Justice – AAJC and the Asian Pacific American Institute for Congressional Studies support digital inclusion initiatives and combat anti-Asian stereotypes in the media.

Our Employees

Comcast employees nationwide are celebrating AANHPI heritage through various events focusing on traditional attire, professional development, wellness, cuisine, and more.

Connection Through Creation

The Connection through Creation program highlights content creators utilizing art and the internet to build community, honor culture, and drive positive change. Throughout the month, inspirational artwork from Paulina Hoong and Devona Stimpson will be showcased across Comcast’s social media and Xfinity platforms.

These initiatives underscore Comcast’s commitment to promoting diversity, equity, and inclusion while utilizing its platforms to amplify the multifaceted identities of AANHPI communities and their profound impact on society.

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