Togetherwith Announces Julian Roca as Head of Miami Operation

Togetherwith, a model emphasizing creativity, scalable content, and onshore/offshore efficiency, has initiated operations in Miami to serve clients in the U.S. and streamline connections to resources across its bases in Buenos Aires and Louisville, Kentucky. Julian Roca will spearhead this initiative as the General Manager, also assuming the role of Chief Growth Officer for Togetherwith.

The agency’s Miami venture aims to establish a robust presence in this dynamic market, serving as the central coordination hub for clients such as Xfinity Creative at Comcast, the renowned telecommunications and media conglomerate. Additionally, it supports STG Logistics, a leading provider of port-to-door services, and Harry Blu’s, the spirits brand co-founded by entrepreneur Harry Blustein III, with investment from celebrity figure Simon Cowell.

Julian Roca highlighted the agency’s unique approach: “We possess a talent pool in Louisville and a creative powerhouse in Buenos Aires. Miami will serve as a strategic operational center for exploring new markets, ventures, and partnerships. Unlike traditional agencies limited by profit and loss structures, we aim to capitalize on global connectivity for enhanced efficiency.”

Roca further emphasized Miami’s emergence as a global nexus, where diverse cultures intersect. He stated, “Togetherwith aims to bridge the gap between the U.S. and Latin America, offering an integrated approach to drive effectiveness and efficiency.”

With a background spanning Ogilvy, Publicis, G2, and VMLY&R, Roca brings extensive experience in managing multifunctional teams to his role. He noted the evolving client landscape driven by technological advancements and cost considerations, highlighting the agency’s innovative model leveraging offshore efficiency and innovation.

Santiago Puiggari, CEO and Founding Partner of Togetherwith, echoed the sentiment, emphasizing the significance of expanding into new markets and forging client relationships. He expressed confidence in leveraging Miami’s connectivity for further team growth and creative endeavors.

Part of the Ovare Group, Togetherwith has witnessed substantial growth across Latin America and the U.S., boasting a prestigious client roster including Stellantis, Jeep, RAM, Holcim, Xfinity, KFC, Ingredion, and Darden Restaurants through its specialized agency, Ad Cucìna.

In summary, Togetherwith’s expansion into Miami underscores its commitment to innovation, efficiency, and client-centric approaches, poised to capitalize on the city’s strategic significance and foster continued growth both locally and internationally.

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