In an exciting development, Ooredoo Group has entered the Over-The-Top (OTT) streaming arena with the launch of its groundbreaking streaming platform, ‘Go Play Market.’ This innovative venture is a result of a strategic partnership with MediaKind, a global leader in OTT streaming solutions, and has received support from Microsoft, a pioneer in cloud computing solutions.
‘Go Play Market,’ powered by MediaKind’s advanced technology platform and utilizing the robust infrastructure of Microsoft Azure, introduces a diverse range of entertainment options. This includes live TV channels, video-on-demand, and more, all seamlessly accessible through a single platform.
The platform has been officially introduced in six key markets of Ooredoo Group: Oman, Kuwait, Iraq, Tunisia, Algeria, and the Maldives. Remarkably, ‘Go Play Market’ is not limited to Ooredoo customers but extends its reach to non-Ooredoo subscribers in these markets.
Aziz Aluthman Fakhroo, Group MD and CEO of Ooredoo, expressed the company’s vision for ‘Go Play Market’: “Our goal is to establish a comprehensive entertainment hub that caters to the diverse preferences of both Ooredoo and non-Ooredoo subscribers across multiple markets. The collaboration with MediaKind and Microsoft marks a significant milestone in our efforts to enhance the entertainment experience for everyone in accessible markets.”
Allen Broome, CEO of MediaKind, highlighted the thrill of collaborating on this venture: “Partnering with Ooredoo and Microsoft for the launch of ‘Go Play Market’ is a thrilling venture for MediaKind. By leveraging our cloud native platforms, we aim to create cutting-edge entertainment services that align with Ooredoo’s market ambitions. This collaboration underscores the power of strategic partnerships and innovation, shaping the future of OTT streaming.”
Paco Salcedo, General Manager Enterprise at Microsoft, emphasized the milestone reached in revolutionizing the entertainment landscape: “Partnering with Ooredoo Group and MediaKind for the inauguration of ‘Go Play Market’ marks an exciting milestone in our commitment to revolutionize the entertainment landscape. By leveraging the cutting-edge capabilities of Microsoft Azure, we’re enabling ‘Go Play Market’ to offer a rich and diverse range of content to audiences in multiple countries.”
The signing ceremony sealing the collaboration between Ooredoo Group, MediaKind, and Microsoft took place at the Mobile World Congress 2024 in Barcelona, solidifying their commitment to shaping the future of OTT streaming and transforming the digital entertainment experience.
