Bharti Airtel, a leading telecommunications service provider in India, has announced a strategic partnership today. Airtel Xstream Play, the rapidly growing OTT aggregator service in India boasting over five million paid subscribers, has joined hands with Sun NXT, a prominent video streaming platform under the Sun TV Network Limited.
This collaboration opens doors for Airtel Xstream customers to delve into Sun NXT’s extensive library of over 50,000 hours of content. Spanning across various genres, Sun NXT offers a diverse range of entertainment including blockbuster movies, exclusive series, TV shows, live TV, and kid’s content, available in multiple languages such as Tamil, Telugu, Kannada, Malayalam, Bangla, and Marathi. With this integration, users gain access to a rich spectrum of content from 23 different apps, consolidating Airtel Xstream as one of India’s premier destinations for OTT content under a single platform.
Airtel Xstream’s unique features simplify the viewing experience, offering a seamless journey with a single app, single subscription, and single sign-in. The platform also facilitates unified content search and employs AI-driven personalized curation, tailoring recommendations for each user. Accessibility is key, as Airtel Xstream Play can be enjoyed across a variety of devices including mobiles, tablets, laptops, and large screens via the app or web interface.
Alongside Sun NXT, Airtel Xstream hosts an array of popular apps such as Sony LIV, Lionsgate Play, Chaupal, Hoichoi, FanCode, ManoramaMax, ShemarooMe, Alt Balaji, Ultra, ErosNow, EPICon, Docubay, and Playflix, offering a comprehensive entertainment experience for subscribers.
