MTN Group teams up with M&C Saatchi Abel for global marketing innovation

MTN Group is thrilled to announce the appointment of M&C Saatchi Abel and Group of Companies as its exclusive marketing services partner across all MTN Group operating companies, starting January 1, 2025. This strategic collaboration reaffirms our steadfast dedication to pioneering innovative and impactful marketing strategies across our diverse markets.

After a rigorous selection process, M&C Saatchi Abel was chosen for its proven track record in driving growth and enhancing brand value for multinational corporations. Their expertise in digital transformation and customer engagement aligns seamlessly with MTN Group’s forward-thinking vision.

Bernice Samuels, MTN Group Marketing Executive, expressed enthusiasm about the partnership, stating, “We are excited to embark on this journey with M&C Saatchi Abel and their Group of Companies. Their progressive approach and proven successes in marketing are precisely what MTN needs to elevate our brand. We believe this partnership will redefine our brand presence and enhance customer experiences globally.”

Jacques Burger, Group CEO of M&C Saatchi Abel and Group of Companies, echoed this sentiment, saying, “Partnering with MTN Group, a leader in the telecommunications industry, is a tremendous honor. We are committed to leveraging our industry insights and cutting-edge marketing strategies to support MTN’s growth objectives and enhance customer satisfaction. Together, we look forward to achieving remarkable milestones in the industry.”

MTN Group extends sincere appreciation to TBWA Group – part of the OMNICOM network, for their invaluable service and contributions over the years. Their dedication and performance have played a pivotal role in shaping the MTN brand, and we wish them continued success in their future endeavors.

This partnership signifies a new era for MTN Group, centered on delivering unparalleled value to our customers and stakeholders.

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