stc Group Elevates Presence at Mobile World Congress, Barcelona

stc Group, a global frontrunner in the realm of digital transformation, has successfully concluded its sponsorship and active participation in the prestigious Mobile World Congress (MWC) held in Barcelona, Spain.

As part of its engagements at MWC, stc Group further solidified its dedication to innovation and expansion by signing strategic Memorandums of Understanding (MoUs) with industry powerhouses. The noteworthy collaborations announced are as follows:

  1. IBM Middle East: stc Group has entered into a collaborative agreement with IBM Middle East, aimed at enhancing current fault management systems through the incorporation of the cutting-edge cloud-based Netcool fault management platform.
  2. China Mobile International Limited (CMI): In a collaborative effort, stc Group and CMI are set to advance the deployment and implementation of Internet of Things (IoT) connectivity services tailored for businesses in the region.
  3. Channels by stc x Huawei: This MoU, in partnership with Huawei, is geared towards fostering growth in the devices business, developing annual business plans, and exploring strategic collaborations.
  4. Channels by stc x Samsung: The joint business plan with Samsung seeks to sustain growth initiatives, representing a significant collaboration in the consumer electronics and services sector.

These partnerships with global entities such as Ericsson, Huawei, and Samsung underscore stc Group’s monumental progress towards a more interconnected global future. With these strategic collaborations, stc is positioned at the forefront of shaping the continually evolving digital landscape, promoting collaboration, innovation, and accelerating performance.

During the MWC event, stc Group showcased a diverse range of on-ground activations, each spotlighting various aspects of their technological prowess and unwavering commitment to sustainability. These activations included the AI Selfie—an interactive experience enabling visitors to craft their own digital avatars.

The Digital City 3D sand table showcased stc Group’s vision for the future of smart cities and advanced technology. Visitors were immersed in a 3D tour inside Makkah through the Makkah 3D Experience, emphasizing stc Group’s ongoing efforts to preserve cultural heritage and advance visualization technologies, all while demonstrating how 5G Advanced can catalyze digital transformation across sectors.

The IntelliReserve activation specialized in tracking and analyzing data on diverse wildlife species in the Kingdom, while the Sustainable Park activation provided visitors with a virtual journey through interactive screens.

These on-ground activations epitomize stc Group’s innovative approach to digital transformation and underscore its commitment to sustainability and connectivity.

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