Hyundai Motor America and SiriusXM have announced a significant extension and enhancement of their longstanding partnership, paving the way for a new era of in-vehicle entertainment. Under this multi-year agreement, both Hyundai and Genesis brands will introduce SiriusXM with 360L to their vehicle lineups starting in 2025.
SiriusXM with 360L revolutionizes the in-car entertainment experience by seamlessly integrating satellite and streaming content delivery. This innovative platform offers drivers and passengers a richer, more personalized listening journey with enhanced content variety and improved discovery features. With over 100 additional curated music channels, a vast library of on-demand content, and dedicated live sports categories, SiriusXM with 360L ensures that every moment on the road is filled with excitement and enjoyment. Personalized recommendations and easy access to related content further elevate the listening experience, empowering users to explore a world of programming tailored to their preferences. Moreover, the system is designed to receive over-the-air updates, ensuring continuous enhancement and feature expansion.
Olabisi Boyle, Senior Vice President of Product Planning and Mobility Strategy at Hyundai Motor North America, expressed the brand’s commitment to meeting and surpassing the expectations of modern drivers. “We continually adapt to the evolving preferences of our customers,” said Boyle. “We’re excited to offer this upgraded suite of features available with SiriusXM with 360L because we want to not just meet but exceed the expectations of today’s drivers.”
Gail Berger, Senior Vice President and General Manager of Automotive Partnerships at SiriusXM, echoed the enthusiasm for the expanded collaboration with Hyundai and Genesis. “We are excited to extend and expand our relationship with the Hyundai and Genesis brands and introduce SiriusXM’s superior audio entertainment experience to their drivers beginning next year,” said Berger. “Hyundai and Genesis are growing brands offering award-winning vehicle lineups, and we look forward to delivering an expanded SiriusXM content library, better discovery, and enhanced personalization.”
Across Hyundai’s entire model range, SiriusXM will be available as a standard feature, with inclusion in every Ioniq 5, Ioniq 6, Kona, Nexo, Palisade, Santa Fe, and Sonata. Similarly, every Genesis vehicle will come equipped with SiriusXM as a standard offering.
Customers purchasing or leasing a SiriusXM-equipped vehicle in the United States will receive a complimentary three-month trial subscription, granting access to SiriusXM’s diverse range of content. This includes in-vehicle entertainment as well as access outside the vehicle via the SiriusXM app and connected devices in the home.
SiriusXM boasts hundreds of expertly curated, ad-free music channels spanning all genres, decades, and moods, alongside premier sports coverage, news, entertainment, comedy, and more. With exclusive channels hosted by top musicians, live sports events, and engaging programming across various interests, SiriusXM ensures there’s something for everyone, everywhere.
