Shopsense AI has proudly unveiled its cutting-edge AI-driven retail media platform, partnering with Paramount Global (NASDAQ: PARA; PARAA) as its premier collaborator. This groundbreaking technology, backed by patents, opens up novel avenues for advertising and revenue expansion for broadcast and streaming networks. It achieves this by seamlessly integrating shopping opportunities directly into their applications and e-commerce platforms. Paramount Global will introduce this innovative mobile shopping experience powered by Shopsense during the CMT Music Awards red carpet pre-show coverage on CMT, airing on Sunday, April 7. The live CMT Music Awards will subsequently air on CBS and Paramount+, immediately following the red carpet event.
John Halley, President of Paramount Advertising, remarked, “Paramount’s premium entertainment content consistently influences consumer shopping journeys. TV is no longer just a top-of-the-funnel awareness generator. It is a 1:1 vehicle that brings the full funnel to the living room. We’re thrilled to launch with the Shopsense AI platform at the CMT Music Awards to capitalize on fandom and see it expressed through commerce.”
For consumers, Shopsense simplifies the process of discovering and purchasing products and curated collections inspired by their favorite content, spanning shows, movies, sports events, live awards broadcasts, and more. According to a recent consumer study, 85% of Gen Zers use a “second screen” mobile device while watching TV. Shopsense’s solution enables publishers like Paramount to swiftly tap into the rapidly growing retail media market in the U.S., activating second-screen shopping experiences for viewers. Broadcasters can now implement full-funnel marketing strategies within their content-driven retail ecosystem.
Glenn Fishback, CEO and Co-founder of Shopsense AI, noted, “With so many consumers scrolling on their phones while they watch TV on a bigger screen, content publishers like Paramount have been looking for ways to activate a frictionless, personalized and convenient second-screen shopping experience for their viewers.”
Shopsense AI offers broadcasters an easily integrable, SDK-free solution to activate second-screen shopping seamlessly, without disrupting viewers’ lean-back experience. The platform streamlines the purchase journey by directly connecting audiences to the shoppable content they desire, allowing for easy checkouts within the publisher’s app or e-commerce site, and facilitating connections to retailers’ and brands’ loyalty programs.
When the new Shopsense-powered experience debuts during the CMT Music Awards’ red carpet lead-up, viewers can visit shopcmtawards.com to peruse and purchase items from a curated collection of looks inspired by the on-screen content. Subsequently, starting April 9, viewers of the CBS Sports Golazo Network will have the ability to effortlessly purchase their favorite team-, player-, and host-inspired merchandise. Moreover, Shopsense will transform The Talk, CBS’s Daytime Emmy Award–winning talk show, into a shoppable experience beginning April 12, offering viewers a curated assortment of fashionable looks inspired by the hosts’ attire.
In the near future, Shopsense will introduce a new feature, Shopsense Lens, enabling consumers to “snap and shop” by swiftly capturing images of products featured in the shows they’re watching and instantly purchasing them through the publisher’s app.
